Pay Per Click. What is Pay Per Click - PPC?

The majority of search engines (i.e. Google, Yahoo & MSN) sell premium listings, usually the first few results, on a cost per click basis.

Why does Pay Per Click work so well?
Pay Per Click listings work because they put your company in front of people looking for your products or services. When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services.