As you can well imagine, there's not much point in having a website if no one can see it! If your website isn't being found using "relevant" keywords that a potential customer would type in to a search engine to find your product/services, then your website is redundant.

Online Marketing - The Basics

Online Marketing

The Basics
Arguably, if your website is not being seen, there's little point if having one? If you already have a website or are thinking about getting one, the chances are you want people to visit it and ultimately generate a sale or lead. In order for people to view your website it needs to be promoted. The "build it and they will come” theory is sadly untrue...
We admit that there is quite a lot of information below to read through, however, if you're serious about being seen on the web we highly recommend you spend some time with a coffee and read this through.

[1] Natural search engine optimisation (SEO)
[2] Press release
[3] Cost per click (CPC) Google Adwords/Overture/etc
[4] Affiliate marketing
[5] Email marketing
[6] Banner advertising
[7] Link exchange programs
[1] Manual Search Engine Optimisation and Submission (SEO)


Our service is this simple:
* Immediate Discount Guarantee - If your website is currently already listed or being refreshed across the top major search engines such as MSN, Lycos, Yahoo, AltaVista we will give you a discount.

* Gold 12 Month Guarantee - We offer a 12 months guaranteed search engine inclusion which monitors your sites position

.* 100+ Top 10 Search Engine Rankings - We aim to get your website in to the top 3 and 10 positions on the first page of 100 plus top search engines. * Your Main Competitors - Who’s stealing your traffic? We will aim to get your site listed with better search engine ranking than 3 of your nearest competitors.

* 48 Hour Guaranteed Refresh - Your pages will be refreshed across the internet to accommodate any changes made to them to deliver real-time content.* 150+ Top 10 Country Specific Rankings - If you require specific country targeting, we can get your site listed in

* Search Engine Optimisation - Your site will be optimised by a technician based on key phrases of your choice or we can assist you as required.

To find out which key phrases related to your product or service are being searched upon the most, you can use this simple tool - http://www.catpartnership.com/gser.php

* Google and Yahoo Link Popularity - Your website is manually posted to editors of various sites such as the prestigious Gimpsy, which in return helps your placement in the larger search engines such as Google, Yahoo and AOL by link popularity.

Your key phrases - All Major Search Engines - Top 3 & 10 positions - Nearest 3 Competitors:

Explore your marketplace
A staggering 11 Million people in the UK use the search engines to find goods and services.
These are active enquiries and have been proven to result in sales. Right now people are looking to buy your products and services.

If you miss out on these enquiries then you miss out on the increased business.
Find out how many customers want your products and services by using the free service below. You will be able to find out which keywords or phrases are searched upon the most using all the major search engines, except Google. Google occupies around 50% of all the search engines traffic. Therefore, simply double any figure to find the total amount. Click to search http://inventory.overture.com/d/searchinventory/suggestion/Our fully featured Search Engine ranking service is designed to promote your business across the internet using some of the best known search engines available today.

This unique service includes promotional web pages, managed manual submission of your site to the major search engines and regular position reporting.

Please note: We offer no guarantee of ranking with the SEO service as ultimately this is out of anyone's control. We also offer no guarantee of sales or profits on any marketing strategies we may deploy for you. We do however offer all of our advice and experience with each of the services and aim to create cost affective campaigns to suit your budget.



[2] Press Release

* GUARANTEED Global Search Engine Inclusion - To describe the SEO Plus s promotion would be to simply state it is one of the quickest, forceful and totally global means of attaining 100's of top 10 rankings for a highly OPTIMIZED press release that is a true supplement to normal website optimisation, helping to place your site in front of your new customers. SEO Plus produces results through a press release, in terms of placement as well as tripling the number of top 10 results you might normally see through your normal SEO package, on a totally fast-track basis. The news press release could be ranking across the search engines in 100's of top 10 positions for almost all keyword terms relevant to your website, in just 7 days.* Increase Visitors And Increase Sales - SEO Plus really is now a true supplement to actual website optimisation, as it delivers not only inclusion for a news announcement linked to your site on a specific date, but also looks to provide double, to triple, the results of our traditional website optimisation campaigns.* Global Press Release Submission - SEO Plus is not only specific to attaining the very best possible exposure within the search engines and into the media news listings of Yahoo News, Google News, Lycos News & Altavista News. A highly sought after element of SEO Plus is the full submission of your OPTIMIZED news release through an established & global leader in press release submission services. We pay a direct fee & have your OPTIMIZED press release checked before its final submission into media wires. We further have it fully categorized to ensure it meets the correct recipients if picked up from the media wire. Not only this, but just 8 hours after release we will send you full reporting statistics of how many positions it has attained on the first page across the search engines.

* RESULTS - By taking into account 100's of countries worldwide and then by combining them with highly related 1 word 'keywords' a recent submission through SEO Plus produced over 1,000 first page results for a global internet service provider, catapulting more visitors to their website through the direct links that were encapsulated within the news release than could ever have been attained in the same period had the website itself been optimised for top placement. Allow SEO Plus to catapult a highly OPTIMIZED media release into the top of Yahoo, Lycos, Excite, Hotbot, Infospace, AltaVista, AllTheWeb, Webcrawler, Dogpile, NBCi, Metacrawler and many more. Further, the release will become fully listed in the Google search result listings, AOL and MSN. Business Plus is one of the quickest new media routes to search engine exposure.


[3] Pay Per ClickWhat is Pay Per Click - PPC? The majority of search engines (i.e. Google, Yahoo & MSN) sell premium listings, usually the first few results, on a cost per click basis.
Generally considered more expensive than natural SEO in the long run but can achieve instant targeted traffic to your website.
Pay Per Click listings work because they put your company in front of people looking for your products or services.

When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services.



[4] Affiliate Marketing
Affiliate programs have become a phenomenal success for a range of companies selling products and services online.

The main reason for this is the ability to quickly and easily create a program that allows a range of other websites with their own customer base, to link to your products in return for a commission on each sale or lead they generate.


[5] Email Marketing
Maintaining good communications with your current, previous and potential customers is essential in building solid customer relationships.
Well designed email marketing campaigns with bespoke content will help maintain that relationship.


[6] Banner Advertising
Banner advertising remains an effective method of providing brand and product awareness to either a mass market or a highly targeted market sector.


[7] Link Exchange
It's been said time and time again that links are the currency of the web. Without links, your odds of achieving significant online traffic (either from other website's or search engines) without a huge advertising budget are slim to none. Without links, no one knows you exist online. Technorati ranks the popularity of blogs by the number of incoming links. Google's search engine algorithm thinks you're more important when you have links aimed at you from important people. It's not enough anymore to just get people talking - they need to be linking. It's more important these days that they spell your URL right, rather than your name. It can be awfully lonely on the web when no one stops by. If you're trying to do business online, lonely equals poor. Whether you're selling products, services or advertising, you need visitors who not only stop by, but return again and again. So what do you do?

* Incoming Links - One of the single most important factors a search engine uses to rank your web site is link popularity . Link popularity is based on the number of incoming links you have from other web sites. Also known as "backlinks”, search engines view each of these links to your site as "vote" for your site. The more incoming links your site has, the more important the search engine will consider your site to be and rank it accordingly.

* Themed Links - Having links to your site is not enough. Themed Link Exchanges from sites that are on-topic and share the same theme as your own site are valued more. The reason is simple: To a search engine, links between sites that share the same topic are considered more relevant! Allowing you get highly relevant, on-topic, inbound links in instantly!

* RESULTS - Every time a new site is enrolled in the program, a link to your site will appear on their link page! (You of course, have option to manually pre-approve new member sites if you so choose.)

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The SEO Package

- 12 Month Guarantee - The SEO promotion package features 12 months guaranteed search engine inclusion monitoring across every single major search engine as standard, which will include; Yahoo, AOL, Lycos, Google, AskJeeves, Excite, MSN and AltaVista as well as many more, ongoing for 12 entire months.

- 300+ Top 10 Rankings For 1 Full Year - We will work to achieve for your website, in excess of 300+ multiple top 10 and top 3 ranking placements across all major search engines. Using in-house search engine optimization, and as part of our 100% Refund Guarantee pledge, your site will be ranked in the top result listings of all of the following major search engines after our optimization code has been fully applied to your site and then refreshed within the engines, these will include; Google, Yahoo, AOL, AskJeeves, Lycos, Excite, MSN, Hotbot, Infospace, AltaVista, AllTheWeb, Teoma, ixQuick, Webcrawler, Mamma, Netscape, Metacrawler and many more search engines. We believe this is one of the most powerful online marketing and website promotion campaigns available as 300+ top 10 and top 3 rankings in these search engines will ensure that your website is seen on the very first page of results every time. As part of the SEO promotion package we will work to attain the first set of both top 10 and top 3 rankings in just under 2 weeks from the time our optimization code is applied to your site, guaranteeing you the fastest results online.

- Top 3 Search Engine Positions - Due to popular client demand, we will now attempt to ensure that your website is ranked not only in top 10 ranking positions as part of the SEO promotion package but also in top 3 ranking positions. Your optimization code will be constructed specifically to work towards this in 2 weeks.

- 300+ Top 10 Country Specific Rankings - If you would like to be specific in your top 10 ranking promotion and target search engines in the country where you conduct the most business, such as in the search engines in your own country (USA, UK, Canada, Australia, Asia etc.) we are happy to undertake this for you. Alternatively you could be truly global and instruct us to attain top 10 rankings across the world, and if this is your requirement, we will work to attain 400+ top 10 search engine rankings for your website.

- 48 Hour / 1 Year Guarantee - We guarantee that your website will be listed in many major search engines within just 2 days of our updated optimized code being applied. No longer must you wait weeks for your website to be listed in many of the major search engines and we will ensure that your website is then fully refreshed in these engines every 48 hours for 1 whole year, assuring that your updated content is made available every 2 days. To guarantee this 2 day search engine listing pledge we pay direct fees for full Legacy inclusion through a major search engine network, which then cascades through many more in just 48 hours.

- 10,000+ Unique New Visitors Guaranteed - We 100% guarantee to deliver at least 10,000+ targeted and new unique visitors to your website (true potential customers), beginning just 24 hours from the final completion and reporting of all top 10 and top 3 search engine ranking positions. Whatever your website, its products or the service you provide; we will have it uniquely targeted to guarantee new visitors within just hours.

- Guaranteed Search Engine Listings - We guarantee to get your site listed in all major search engines throughout the USA, UK, Canada and globally through either 48 hour guaranteed priority inclusion or 100% purely natural search engine submission. All major search engines are included with Google, Yahoo, AOL, Excite, AskJeeves, Webcrawler, Mamma, Lycos, Netscape, Hotbot, NBCi, Metacrawler, MSN, AltaVista and all others submitted to within just hours of you joining us, assuring search engine total visibility. further details

- Search Engine Optimization - We use our full technical experience to fully analyze and optimize your website. A professional technician will determine exactly how we can get your website ranking higher in global search engines and will then utilize this data so as to help achieve maximum positioning for your website across only the most popular internet search engines in the world today.

- Keyword Analysis - We have full access to some of the most specific search terms people all over the world are using to find websites right across the internet. Whatever your site content, we will integrate an up-to the minute and relevant list of keywords and phrases into your website optimization, so as to assist in the provision of both top 10 and top 3 ranking positions in the worlds largest search engines.

- Search Engine Ranking Position - We will provide you with detailed reports on your search engine URL and page ranking positions from search engines across the globe, as well as providing you with a detailed breakdown of all activities that have taken place as part of your promotion. You will be kept fully up-to-date.

- Your Main Competitor - We will compare your website against your nearest 3 competitors and optimize it specifically to help attain rankings that are higher than all of them in search engine listings globally. As part of upgrade 1 we can then constantly report on your site upon request, to ensure it maintains top 10 rankings.

-Keyword Variation Request - If you would like certain types of keywords/phrases to be used to find your website within the search engines as listed at the top of this page, you will be presented with the option to provide a full description of your website just after your payment. Our technicians will then fully analyze all of your details and formulate 100's of targeted ranking variations, specifically matched to your description that will help us attain for your website, 100's of top rankings, across all of the most important search engines.

Please contact us for pricing.


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What is a Blog anyway?

So what is a Blog and how will it help my website? A Blog is simply a way of communicating to your clients or visitors. It's a way of informally talking to your customers or potential ones and supply useful information. A Blog is much more than that though, search engines thrive on information and therefore having a Blog will help your ranking too...

Here are a few definitions from other much wiser people to get us started:
"A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser." Source

"A frequent, chronological publication of personal thoughts and Web links." Source

"From "Web log." A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Source

"A weblog is kind of a continual tour, with a human guide who you get to know. There are many guides to choose from, each develops an audience, and there's also camaraderie and politics between the people who run weblogs, they point to each other, in all kinds of structures, graphs, loops, etc." Source

"A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently." Source

"A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called "blogging". Individual articles on a blog are called "blog posts," "posts" or "entries". A person who posts these entries is called a "blogger". A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation. Often blogs focus on a particular "area of interest", such as Washington, D.C.'s political goings-on. Some blogs discuss personal experiences." Source.

So what is a Blog???

Confused yet? Don't be - its really quite simple. To put it as simply as possible - a blog is a type of website or part of a website that is usually arranged in chronological order from the most recent "post" (or entry) at the top of the main page to the older entries towards the bottom.


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Link Exchange

  • Incoming Links - One of the single most important factors a search engine uses to rank your web site is link popularity . Link popularity is based on the number of incoming links you have from other web sites. Also known as backlinks, search engines view each of these links to your site as "vote" for your site. The more incoming links your site has, the more important the search engine will consider your site to be and rank it accordingly.

  • Themed Links - Having links to your site is not enough. Themed Link Exchanges from sites that are on-topic and share the same theme as your own site are valued more. The reason is simple: To a search engine, links between sites that share the same topic are considered more relevant! Allowing you get highly relevant, on-topic, inbound links in instantly!

  • RESULTS - Every time a new site is enrolled in the program, a link to your site will appear on their link page! (You have option to manually pre-approve new member sites if you so choose.)


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Banner Advertising

Banner advertising remains an effective method of providing brand and product awareness to either a mass market or a highly targeted market sector.


Read more!

<< Home

Email Marketing

Maintaining good communications with your current, previous and potential customers is essential in building solid customer relationships.
Well designed email marketing campaigns with bespoke content will help maintain that relationship.


Read more!

<< Home

Affiliate Marketing

Affiliate programs have become a phenomenal success for a range of companies selling products and services online. The main reason for this is the ability to quickly and easily create a program that allows a range of other websites with their own customer base, to link to your products in return for a commission on each sale or lead they generate.


Read more!

<< Home

Pay Per Click (PPC)

Pay Per Click. What is Pay Per Click - PPC?

The majority of search engines (i.e. Google, Yahoo & MSN) sell premium listings, usually the first few results, on a cost per click basis.

Why does Pay Per Click work so well?
Pay Per Click listings work because they put your company in front of people looking for your products or services. When a potential customer arrives at your web site, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services.


Read more!

<< Home

Natural Search Engine Submission

Manual Search Engine Optimisation (SEO) Our service is this simple:
Immediate Discount Guarantee - If your website is currently already listed or being refreshed across the top major search engines such as MSN, Lycos, Yahoo, AltaVista we will give you a discount.

Gold 12 Month Guarantee - We offer a 12 months guaranteed search engine inclusion which monitors your sites position.

100+ Top 10 Search Engine Rankings - We aim to get your website in to the top 3 and 10 positions on the first page of 100 plus top search engines.

Your Main Competitors - Who’s stealing your traffic? We will aim to get your site listed with better search engine ranking than 3 of your nearest competitors.

48 Hour Guaranteed Refresh - Your pages will be refreshed across the internet to accommodate any changes made to them to deliver real-time content.

150+ Top 10 Country Specific Rankings - If you require specific country targeting, we can get your site listed in the first page of more than 150 search engines.

Search Engine Optimisation - Your site will be optimised by a technician based on key phrases of your choice or we can assist you as required.

Google and Yahoo Link Popularity - Your website is manually posted to editors of various sites such as the prestigious Gimpsy, which in return helps your placement in the larger search engines such as Google, Yahoo and AOL by link popularity.
Find out how many customers want your products and services by using the free service below. You will be able to find out which keywords or phrases are searched upon the most using all the major search engines, except Google. Google occupies around 50% of all the search engines traffic. Therefore, simply double any figure to find the total amount. Click to search http://inventory.overture.com/d/searchinventory/suggestion/


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